This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from thehydrobuddy.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically gather certain details about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect data on the individual web pages or products you view, the websites or search terms that referred you, and your interactions with the Site. We refer to this data as “Device Information.”

We collect Device Information using the following technologies:

• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org.
• Log Files: These track actions on the Site, gathering data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to monitor how you navigate the Site.
• Shipping Trackers: USPS, UPS, and FedEx tracking services.

When you make or attempt a purchase on the Site, we also collect certain information, including your name, billing and shipping addresses, payment information (e.g., credit card details), email address, and phone number. We refer to this data as “Order Information.”

In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.

How We Use Your Personal Information

We use the information we collect to:

• Fulfill orders placed through the Site (e.g., process payments, arrange shipping, and send invoices or order confirmations).
• Communicate with you.
• Screen orders for potential risks or fraud.
• Provide marketing or promotional materials aligned with your preferences.

Device Information helps us:

• Identify and mitigate potential risks or fraudulent activities (e.g., using IP addresses).
• Improve and optimize the Site through analytics on customer browsing and interactions.
• Evaluate the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We may share your Personal Information with third parties to help us operate our business, as described above. For instance:

• We use Shopify to power our online store. Read their privacy policy here.
• We use Google Analytics to understand how our customers use the Site. Learn more about Google’s data usage here and opt-out here.

We may also share Personal Information to comply with legal requirements, such as subpoenas or lawful requests, or to protect our rights.

SMS/Text Subscriptions

By signing up for text notifications, you consent to receive marketing messages (e.g., promotions, news, reminders) from HydroBuddy at the number provided. Consent is not a purchase condition. Standard message/data rates may apply. Reply STOP to unsubscribe at any time.

Behavioral Advertising

We use your Personal Information to deliver targeted ads or marketing messages we believe may interest you. Learn more about targeted advertising:

• Network Advertising Initiative.

You can opt-out of targeted advertising:

• Facebook: Ad Settings
• Google: Ad Settings
• Bing: Personalized Ads

Alternatively, opt-out of several services via the Digital Advertising Alliance.

Do Not Track

We do not alter data collection practices when we detect a “Do Not Track” signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete your personal data. Contact us using the details below to exercise these rights.

We process your information to fulfill contracts (e.g., fulfilling orders) or pursue legitimate business interests. Please note that your data may be transferred outside of Europe, including to Canada and the United States.

Data Retention

We retain your Order Information for our records unless you request its deletion. Send requests in writing to the address below.

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Updated: January 16, 2025

Contact Us

For questions or complaints about this Privacy Policy, contact us by e-mail at: sales@thehydrobuddy.com